SouthWest Airlines Case Study.
Executive Summary
Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the acquired knowledge of Southwest, the company maintains steady sales. The major success to their continued success is due to their low-cost model and competitors are aware that they cannot match Southwest Airlines low prices therefore, by dropping the price even lower; Southwest Airlines can force a company to go bankrupt.
Introduction
In 1971, Rollin King and Herb Kelleher started an airline service with one simple notion: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline." They were right about that. Southwest Airline is now a major airline, in fact, the fourth largest airliner in the United States that is trading under the Symbol LUV on NYSE.
The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. It primarily provides short haul, high-frequency, point-to-point, low-fare air transportation service among 58 cities (59 airports) in the United States.
Here are some numbers that will give a brief idea how the company is operating:
Net income: $241 million
Total passengers carried: 63 million
Total RPMs: 45.4 billion
Passenger load factor: 65.9 percent
Total operating revenue: $5.5 billion
The airline industry has been hit hard by the terrorist attack...
Reviews of: "SouthWest Airlines Case Study."
:
Even though i was not sure of the actual questions that were answered, the industry analysis and the recommendation is good. I would like it more if the analysis were more in depth and would like to see the author relate facts with theories.
Researching Low Cost Airlines for a few weeks now and this is one of the best essays I have read on this site. Well done
Great Essay.. job well done!
Very informative and in depth.
Executive Summary need more work and plus references will be better.
Needs more quantitative analysis.
This essay executive summary is too short and it didn't cover all the content. As a good summary must explain all body using concise sentences.
Well done.
Good essay, I liked the wording and thoroughness. Well done.
We can't say preference of Boeing 737s as weakness as it is actually part of there core strategy to reduce maintenance cost. SW airlines have actually implemented Blue ocean strategy for their success by introducing airline service which had all good features of airbus and car transport. By reducing price, reducing lounges time, eliminating seat class choice, reduce cost by not providing hub connectivity, providing good friendly service and high speed traveling, though they operate in only 29 states this provided as advantage for them as they considered more on frequent point to point departures. overall this essay is good.
Very smart, well orgainzed, and also helped me realize that by southwest having all the same aircraft(737) decreases mechanics costs! A+
Shows some good ideas concerning the aviation industry, expecialy relevent at the momment.
Have completed a similar study which was in thompsons, strategic management and this acted as a nice reference piece of other peoples ideas into this particular airline. Well written and structured.
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Good format and good essay
Good work
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