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Business Research Method
Topic: Loyalty; a major challenge for the Banking Sector
A study of Standard Chartered Bank for twin city
Submitted to: Miss Najm-u-Sehar
Submitted by:
Hafiz Sohail Ali
Nabeel Qasmi
Federal Urdu University Arts, Science & Technology
ISLAMABAD
Loyalty; a major challenge for the Banking Sector
A study of Standard Chartered Bank for twin city
INTRODUCTION:
The topic of our research is loyalty and its effects on the job satisfaction and turnover ratio in the organization. Loyalty, as a general term, signifies a person's devotion of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause. It expresses itself in both thought and action and struggle for the identification of the interests of the loyal person with those of the object. Loyalty turns into fanaticism when it becomes wild; and into resignation when it displays the characteristics of unwilling acceptance.
Standard Chartered Bank Tower (f.k.a. Lujiazui Dev...
中文(简体)â¬: 渣打银行（中国）...
Standard Chartered Bank BuildingA man without loyalty does not exist in organization. It efforts and arouses him, brings meaning, direction, and purpose into his life and unifies his activities. loyalty has a social function. Only man's willingness, to invest his understanding and moral resources in cooperation with others, generously in something in future his less broad circle has it been possible for communities to emerge and continue to exist; among them, family, church and nation. Excerpted from the Encyclopedia Britannica, from the article entitled "Loyalty" (1971)
SIGNIFICANCE
We, the group of researcher decide to analysis employee's loyalty and its effects on the job satisfaction and turnover ratio in the organization. Do satisfied workers really work harder? If they do, is it because they are satisfied? Once we have been doing things for a while, our motivation decreased. Motivation! While other employees might be motivated to come to work, others...