SWOT analysis
Principles and beliefs
Highly diversified restaurant business
Superior quality customer service
Well established brand image
High quality food and beverages serving
Managing partner should have 10 % share which strengthens company's quality standards
US standard quality fresh food and cooking method
Very well defined market segmentation
Continuous innovations
Long term negotiation with suppliers for quality and constant supply
Lowest labor turn over rate
Employee reward programs
Efficient training program
Internal promotions for employee motivations
Managers skill improvement program
Food seminar every month for quality control
STAR program for motivation
Outbackers trust for employee support
Community support by sponsoring events and programs
Weakness
Out focused middle scale people which consisted of very high percentage of all over the world
Lack of superior advertising and marketing techniques
Technological involvement has been ignored like internet use for serving
Menu has limited choices with not much localized menu
Less revenue generation during 2002 and same period expenses were high.
Total current liability has increased significantly during 2002
Opportunities
Industry expects to reach 1 trillion sales revenue by 2003.
- Supporting industries like agriculture, transportation, food manufacturing are growing rapidly
- Annual growth rate of 7.2%
- Highest employee bas non government industry
- Household spent and per capita spending is increasing every year for restaurant
- More importance of restaurant for celebrations of different Days
- Technological advances can reduces the costs
- Joint alliance with fast food industry and wine industry
Threats
- Very tight margin based industry
- Very tightly controlled by different government laws for health and safety
- Raw materials prices are increasing which can reduces profit margin
- Many local restaurants and many companies exist in the industry for cut throat competition
Economic characteristics
- Industry growth: 7.2 % growth rate of industry
- Demand: Per capita...