Stereotyping in Business

Essay by freedomroadUniversity, Bachelor'sB, April 2008

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We are being constantly surrounded by racial, sexist and cultural stereotypes. Stereotyping takes away individual character and leave's an indelible mark on an individual who is judged even before he or she takes a breath. In this paper, I discussed about the five following issues; how the expansion of multinational corporations is affecting people's perceptions, a case study of stereotyping used by Helen Deresky, an experience of my own in relation to Americans, the results from a survey of Australian and Japanese workers, how I feel I would be stereotyped, and how sociotyping differs from stereotyping. I concluded that the growing concern about people's bias and stereotypical perceptions can be reduced by managers and employers encouraging the exchange of information, and personal contact with those people who have been stereotyped is also likely to resolve such issues.

'Stereotyping' in International Business SettingsIn today's world, we are being constantly surrounded by racial, sexist and cultural stereotypes.

Shirley Chisholm, a US Politician, made such a comment, '…the emotional, sexual, and psychological stereotyping of females begins when the doctor says, 'it's a girl'…'. Every time we hear a racist or sexist joke, or read a largely negative news report that identifies criminals, victims, or others as belonging to a particular group or race, we are being exposed to cultural stereotyping. For the purpose of this essay, I define stereotyping from Stroebe and Insko (1989, p. 5), who states that a stereotype is a "set of beliefs about the personal attributes of a group of people." In this paper, the following will be discussed: first - how the expansion of multinational corporations is affecting people's perceptions, second - a cast study of stereotyping used by Helen Deresky, third - an experience of my own in relation to Americans, fourth - results from a survey...