A Stink Of Glamour
Five large eye-catching block letters top the page: "SMELL". Below appears a puzzling, non-realistic picture of a nose printed in fluorescent purple, red, pink, and green. Smello Inc., a California-based perfume company, tries to sell its new line in a full-paged advertisement in Cosmopolitan.
The advertisement stresses the sexy new scent of Smello's latest creation. The lower three-fourths of the page picture a rather strange collage of a nose and Masonic like eye and a set of teeth. All details are in fluorescent-like ink; the picture might stand out under a black light. The top of the fluorescent purple nose flips open like a lid. Small orange-red squares drop into it. They move from two short checkerboard rows. In the alternating squares, the word "molecules" is spelled in small white capital letters, each with small breaks as if they were stenciled. The squares drop from the regular row and form an irregular random pattern that funnels into the nose (kind of drug referenced).
Below, at the nostrils, the squares reappear as pink forms flowing together and reassembling to make two new rows of checkerboard. Now the white letters of "glamorous" occupy alternating dark squares. Again the letters have small breaks as if stenciled. The colors of the picture contribute a sense of drug use. A bright light-blue triangle of an eye peers at the stream of pink blocks coming from the nostrils dark openings and a white wedge of upper teeth. An abstract streamlined piercing scars the right nostril, rushing across the front of the nose itself. Details are not realistic. No ordinary nose or eye or teeth, the bizarre image processes and spouts symbolic blocks of information. The peculiar fluorescent colors and the mysterious design attract the browser's attention from an article titled "50...