11 BOM 2014 Name:____________________
Semester 2 Assignment: Business Feasibility Study
Contextualised Unit: Marketing and Operations Management
Distributed: Week Beginning 4th August
Draft or Progress Report Due: 11th September
Excursion Date: 18th September
Final Submission Due: 13th October
Format: - Multi-modal presentation
- Group collaboration, individual response
I have read Somerset College's Policy on Plagiarism in the Assessment Booklet.
I declare that, to the best of my knowledge, this assignment is my own work. All sources have been properly acknowledged and the assignment contains no plagiarism. I am aware that my assignment must be submitted to an electronic detection organisation.
Student's signature: _________________________________ Date of signing: ______/______/______
IMPORTANT INFORMATION ABOUT THIS TASK
Business Feasibility Study:
A feasibility study assesses your ability to use your knowledge and analysis skills to evaluate the feasibility of a business or start-up business. Through the analysis of existing or competing businesses, feasibility studies seek to determine the viability of a business idea.
A contextualised unit is one which draws on the content of at least two of the functions of Business Management. In this case you are required to apply your knowledge of :
Marketing AND b) Operations Management.
You must demonstrate an understanding of the inter-dependence of these two management functions.
A multimodal response uses a combination of at least two modes of communication. Each of the communication modes must contribute significantly to the message for the audience.
An audio - visual component must add to the oral component - not just summarise it.
You are to assess the feasibility of the business proposal in the case study below and prepare a multi-modal presentation to present your research and conclusions.
Proposal to introduce a new European style bock beer to the product port-folio...