Table of Contents:
SL No Topics Page N0
1 Executive Summary 3
2 Introduction 4
3 Industry Structure 5
4 Environments Scanning and industry Analysis, Key success factors in the industry 6
5 Competition Update 7
6 Bharat Forge: A brief history and leap of faith 9
7 Mission Update: Vision 1997- 10
8 Growth Strategy 11
9 Value Chain 12
10 Competitive Advantage 13
11 SWOT Analysis 14
12 Key Success Factors 15
13 Results 16
14 Future Ahead 16
15 Conclusion 17
16 References 18
17 Exhibits 19
1. Executive Summary
Bharat Forge -is one of the most respected names in the forging industry as well as auto component industry in India as well as in international market .The success of Bharat Forge can be attributed to the management particularly the Chairman of Bharat Forge, Mr Baba Kalyani whose foresight has made Bharat one of the largest forging company in the world.
Bharat Forge
Forge en action
Forge Mustad alluméeHis foresight has enabled the company to tide over the downturn in 1997. The downturn itself became a boon for the company as it embarked on its new journey of global leadership. Since then it has never looked back. Over the years, the organization has pursued aggressive strategies to achieve global dominance.
The report is aimed at studying the various competencies Bharat Forge possess and various strategies it has adopted over the years. The report also examines the strengths and weaknesses of the organization and how it has been influenced by opportunities and threats posed by external environment. The report also examines the strategy being pursued by the company. Essentially speaking Bharat Forge been following the strategy of "Reaching beyond barriers- derisking by overcoming dependence on local market". The report also examines the road ahead for the company from here.
Name of the Company: Bharat Forge...