Strategic Analysis: BH Electronics

Essay by tholtmotaCollege, Undergraduate February 2007

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The company I work for, BH Electronics is a global manufacturer of transformers, inductors, fillers and other electronic assemblies. They manufacture products not only here in the United States, but also in China and Mexico. BH electronics has customers located around the globe but mainly in Europe and Asia as well as North America. The focus for BH is to provide high frequency devices; but also has the capability to build low frequency components for customers who want just one source of magnetic need. BH Electronics is an ISO 9001:200 certified facility that is committed to the team concept of total quality.

The mission and philosophy of BH Electronics is to fill the customers' needs for high frequency power and communication magnetics. They are committed to a high standard of ethics and professionalism. BH Electronics has had a long-term relationship with their internal and external customers around the globe. They value teamwork and strive for effective communication along with a positive company spirit with safety as a first priority.

BH Electronics was first opened in Wisconsin in 1967. In the 1970's, BH started to make video depth sounders for the fishing industry. In 1993, the business was sold to the current management. The current management has been successful in implementing a quality management program that has netted them millions of dollars.

BH is committed to total quality with continuous improvement through training programs which every employee must have in order to work or build components. BH has a long history of experience in manufacturing and a high quality of standards that is reflected by the quality products they sell.

I have chosen to research and compare electronic companies in Malaysia with BH Electronics. Whereas BH electronics has only implemented an ISO 9001:2000 quality management program, the companies in Malaysia have...