Strategic Analysis on Motorola Inc..

Essay by d nelsonUniversity, Master'sA+, May 2004

download word file, 34 pages 4.6

Motorola Inc.

April 2004

TM 583 - Strategic Management of Technology

Professor Jack Probst

Dan Nelson

Table of Contents

I. Background Development 1

History/Financial Portfolio 1

II. Analysis of Current Situation 4

Industry Environment 4

Operating Environment 5

Internal Environment 6

Organizational Aspects 6

Marketing Aspects 6

Personal Communications Segment 7

SWOT Analysis 7

III. Core Competencies 8

Wireless 8

Broadband 8

Automotive 8

Embedded Electronic Products 9

IV. Technology Innovation 9

V. External/Competitive Impact 11

VI. Innovative Capacity and Capability 12

Research and Development 12

HiPerMOS Technology 13

Magnetoresistive Random Access Memory (MRAM) Memory Technology 13

Radio Frequency/Intermediate Frequency (RF/IF) silicon technologies 13

SMARTMOS Power Technology 13

VII. Project Development Strategy 14

Innovation and Marketing at Motorola 14

VIII. Recommendation 16

Operating Environment 17

Organizational Aspects 17

Marketing Aspects 18


I. Background Development

"Motorola: a Final Stage Corporation introducing an Initial Stage product innovation with the Mobile Extreme Convergence (MXC) architecture for mobile technology."

The company that I chose to complete my Strategic Analysis on is Motorola Inc.. Many of us are familiar with Motorola products due to the advent of the cellular phones. Regardless of the carrier of the service, be it Verizon, AT&T, Sprint, many of these companies use a cellular device created by Motorola. However, the company does much more than just producing cell phones. One area that Motorola is trying to focus its current strategic actions in the area of Semiconductors.

History/Financial Portfolio

Motorola Inc. started with the founding of the company by Paul V.Galvin (figure 1). Paul and his brother Joseph E .Galvin purchased a battery eliminator business from Stewart Storage Battery Company which made battery eliminators used in operating radios using household current in 1928 and created 'Galvin Manufacturing Company'. The company started with five employees and grew gradually. It expanded...