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Strategy and Case Management
The strategic analysis of Tesco's position
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Tesco is a leading international food-service retailer with more than 3,255 stores in the UK and employs over 216,480 staff outside the UK in more than 13 countries by 2011-12.
Tesco is one of the well-known and valuable brands in the UK and more specifically in South Korea, Thailand and Malaysia with the exception of the USA, Japan and Taiwan market by the end of 2012 because of the failure to capture and maintain these markets (Johnson et al 2014, p 3)
This case study will explore the macro and micro-environmental strategic position of Tesco's strategy success...