Strategic Plan Development: Frozen Paradise.

Essay by MechilUniversity, Master'sA+, January 2006

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Quality and Strategic Development

All businesses today must not only strive for success, but ensure strategic plans are in place to reach and sustain their vision of success. Furthermore, strategic planning must be more than just a theoretical concept; it must involve the integration of all departments and functions within an organization to make the plan a reality. One of the most important focuses in a strategic business plan should be the quality of products and services. In the words of John Young, the CEO of Hewlett Packard: "In today's competitive environment, ignoring quality issues is tantamount to corporate suicide" (Burrill & Ledolter, 1999).

A perfect example of a business which has enjoyed tremendous growth and success due to their commitment to quality is Frozen Paradise, LLC. Frozen Paradise started out small by first manufacturing and distributing smoothie products in the Las Vegas area. Within their first five years of operation, the company expanded their product line to include organic and vitamin-fortified drinks and meal supplements.

Through its constant dedication to quality, Frozen Paradise was able to expand their operations throughout the western United States, Hawaii, and points in Europe. Certainly, their success would not have been possible without a well-engineered strategic plan to ensure production of the highest quality products.

SWOTT

Since the inception of the company in 1999, Frozen Paradise has developed strategic business plans based on the status of the company and industry, as well as their goals for the future. Some of the company's initial challenges were their newness to the smoothie industry and their capital limitations. Overtime, and through continual planning, the business grew and even overshadowed much of the competition. Management attributes a great deal of their current and early success to the quality of their products and their attention to consumer...