Strategic planning is an important tool for the success of a business. It focuses on business priorities, the strength and weaknesses of operations, makes sure everyone is working toward the common goal, and assesses the direction of the company. Part of the strategic plan is to develop the mission statement. Mission statements are statements that narrate where the company is presently and what the company is about. The vision statement states where the company wants to be in the future. This paper will discuss the mission, vision, and values of the Barnes and Noble Company in determining the strategic direction.
Barnes and Noble is a Fortune 500 Company specializing in sales of content, digital media, and educational products and services.
There are 700 bookstores in 50 states, world's largest eBookstore, and the world's largest ecommerce site. As a company, they serve about 4.6 million students and faculty in colleges and universities throughout all 50 states. Barnes and Noble hosts about 100,000 community events nationwide to raise funds for schools and literary and cultural organizations. Some of these programs include: Summer reading program, Holiday book drive, Autism Awareness, America Supports You, and many more. This is the Barnes and Noble Mission Statement: According to "Our Mission" (2011), "Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is...