]Running Head: MARKETING
[Name of the Writer]
[Name of the Institution]
Strategic planning has served for many years as a guide and a valid guidance for compliance with organizational objectives within organizations, but the strategic planning process accepted by most general managers was less popular among middle managers and other employees, who only saw him as another exercise in filling out forms (Freeman, 2010, pp. 45-55). This perception has directly influenced results from strategic planning programs giving rise to participation for both principals and other employees of an emphasis on the implementation of strategic plans. Thus the need is to successfully use strategic management as a continuous process that supports the objectives and goals as well as the long-term plots within companies (Hill, & Jones, 2007, pp. 65-69).
On the other hand, and provided there is a vital aspect gluing mended to senior management, managers try to establish conditions to guide their companies in a way to achieve growth.
According to Blasquez, "Business Growth is a process of adapt to the changes required by the environment or promoted by the manager's entrepreneurial spirit", for this author, director of the company can establish the organizational changes necessary for that that the dynamics oriented toward growth.
The aim of this paper is to present some theoretical aspects related in the case of Johnson & Johnson with the strategic direction, the concept and processes that go forth in the main issues related to the growing strategic concepts and perspectives, and finally establishes a reflection primary with respect to the relationship that can be reached in the field of business between the strategic direction and business growth.
Strategic planning and strategic management are approaches that differ; Betancourt (2005) argues that strategic management is...