Strategy in action
Complex messages in large organisations will always be misinterpreted. Discuss
"Communication is the process of one person sending a message to another with the intent of evoking a response" (Bloisi, 2003: p355) "In simple terms, communication is an exchange of understanding. A sender gives a message to a receiver. Example: a railway guard waves a green flag. The signal means that it is safe to proceed." (Katz, 1989: p3) Effective communication is essential for any organisation in order for it to function well, it occurs when the recipient interprets the message portrayed by the sender as they anticipated. Effective communication is hindered by misinterpretation which is, "1: to explain wrongly, 2: to understand wrongly" (Webster, 2012).
(Bloisi, 2003: p355) "Poor communication in the workplace costs the economy more than ÃÂ£1 billion annually and contributes to a significant number of employee's injuries and deaths, particularly in the industries where workers operate heavy machinery or handle hazardous material"
For example: Midlands today news - A gas pipe leak within the university's library resulted in about 2000 student being deprived the library facilities for two whole days, operator National Grid reported on Thursday.
Who: National Grid gas supplier. What:A gas pipe leak within Coventry University. Channel: Midlands today news (television medium) Whom: Coventry university students and the public Effect: Alert the people of Coventry regarding the gas pipe leak.
Who: Within the 'who' element in the model, Lasswell indicated that here you have to consider when communicating who the communicator is,