STRATEGY POSITIONING PAPER 1
Strategy Positioning Paper
MKT421
October 6, 2014
Susan Craver
Strategy Positioning Paper
Apple is one of the most innovative companies that were ever created to surface our technology world. Founder created it Steve Jobs and two others in 1976. Apple is an "American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers" ("Apple Inc.", 2014).Apple is most known for its hardware products such as the Mac computer, IPod, IPad, and the infamous IPhone smart phones, just to name a few. The sleek design of all these products mentioned, is one of the major components that separates this line from its competitors. Having a collection of Apple products is in very high demand across the globe, due to its popularity, speed, and overall technology performance. It has over 400 retail stores across fourteen countries.
It does not surprise Apple customers when they develop something great and market it to the world seeing that Apple has estimated revenue of $170 billion. Most Apple consumers are ready for something new to be launched, just so they can get their fingers on it.
Apple, Inc. is introducing a new product called the iFlash. It is a portable flash drive combined with a charger, having a flash drive on one end and a charger on the other end. The iFlash comes in varies GB of 8, 16, and 32, with its compatibility with all Apple products. It also comes with a docking station that it connects to so that it can charge itself. It gives you the luxury of being able to charge your phone on the go without worry about finding an outlet to plug it into. The iFlash lets you have the freedom...