International Racecourse Management (I.R.M) Ltd was founded in 1990 by the current Chief Executive, John Sanderson. I.R.MÃÂ´s core business is the management of horse racecourses. At present the company holds contracts to manage three racecourses in England, Catterick Bridge, Doncaster and Redcar, as well as holding consultancy agreements with racecourses in Vietnam and the Czech Republic. In addition to this I.R.M are regularly approached by other leading racecourses enquiring as to whether they could employ their services. Each racecourse is given the same high standard of administration. There is a full time manager based at the course on a daily basis, but in addition to this Doncaster also employs a Sales and Marketing Director and two assistants because of its size and the effort it takes to run a group one racecourse. As well as managing U.K racecourses, I.R.M also undertakes consultancy contracts at racecourses across the world. Instead of being the full time managers I.R.M
visit each course two or three times a year to asses each courses management. The final aspect of I.R.MÃÂ´s business is the sale of television rights around the globe. They act on belief of either the buyer or the seller of televised horseracing around the globe. On the domestic front I.R.M act as agent for all U.K racecourses who have their racing televised by Channel Four Racing and negotiate new and improved contracts as a regular basis.
The Mission Statement
As is normal for most companies I.R.M has a mission statement that is a declaration of their fundamental purpose. The statement answers questions like why do we exist?, what do we wish to do?, how do we see ourselves?, as well as explaining the companyÃÂ´s beliefs and long term ideals and objectives. The I.R.M mission statement is as follows:
'We aim to be a...