TO: Renuzit Senior Management
DATE: 15 May 2004
SUBJECT: Internet promotions within Renuzit's IMC
Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributor, or the ultimate consumer with the primary objective of creating an immediate boost in sales. Consumer oriented sales promotions include coupons, sampling, premiums, bonus-packs, price-off, rebates, contests, sweepstakes, and event sponsorships. These promotions are directed at the end-users who purchase goods or services and are designed to provide them with an inducement to purchase the marketer's brand. Many promotion techniques are currently available and new ones are constantly evolving. Traditional forms of sales promotions can easily be used via the Internet also. In selecting a technique, a marketer must consider its suitability, compatibility with the brand's objectives, and budget parameters.
Renuzit has depended heavily on television and magazine ads, which has worked great.
However, by adding the internet as another great marketing tool, the outcome could only grow. We could use banner advertising on cites closely related, or even those not, which could increase the traffic to our site. With banner advertising our company will be able to reach over 60 % of the Internet, create the banner ads cost efficiently, track incoming traffic statistics, and advertise to the entire network or target to specific categories.
Another tool would be coupons. These short-term price incentives induce consumers to purchase a product. They not only save the consumer money, but they are effective ways of introducing new products to the public, too. Thus, coupons stimulate trial and conversion, retain current users, and serve as a selling device. Allowing consumers to print or request coupons from our site would be an excellent way to expand in this area.