In almost every line of work in today's society, the ability to effectively present information is essential. This is done quite often, by personal presentations to co-workers, superiors, subordinates and perspective clients. With all that is required to prepare and perform a successful presentation, non-verbal actions can be directly linked to the success or failure of a public presentation. With so much in the business world depending on each company getting their message across successfully, it is imperative that what is said during a presentation is received well by the audience, as well as, what is not said. The non-verbal message that a speaker demonstrates will determine the effectiveness of their presentation.
According the authors of the article Presenter Behaviors: Actions Often Speak Louder than Words, found in The American Salesman1, there are several important non-verbal factors to consider when giving presentations. Proper attire, body language, vocal characteristics, and visual aids are all factors to consider when preparing for a talk or presentation.
Recently, I've attended presentations in which these factors were handled correctly, and a few in which they were done very poorly. It really made a difference concerning how well I paid attention, and whether or not I was distracted. I believe the authors of this article have captured the main non-verbal communications or cues that deal with public speaking. I whole-heartedly agree with both authors, these non-verbal factors are keys to a successful presentation.
With all that goes into a successful presentation, it is essential to have a good "handle" or control over the way you portray yourself in front of an audience. After all, this group is looking to you for the information they need or want to take away from your talk, presentation, or meeting. The authors of our article show us a few non-verbal...