'CONQUERING CHINA' SUN LIFE FINANCIAL
Table Of Contents
1 The Preface...........Page 3
2 The Summary.........Page 4
3 Introduction...........Page 5
4 Definition of the Problem.........Page 6
5 A Short Description of the Procedure.......Page 7
6 Sun Life Financials' Activities and Structure into Detail.........Page 8
7 The Structure of Sun Life Financial and the Influence of the Cooperation with its Chinese Counterpart..............Page 17
8 A Brief History of China's Insurance Market..........Page 20
9 The Current Situation of China's Insurance Market.....Page 21
10 Entry Strategy Process of Sun Life Financial in China.........Page 22
11 SWOT Analysis of Sun Life Financial's Entry Strategy.........Page 29
12 The Risks Inherent in Sun Life Financial's Entry Strategy....Page 31
13 Conclusion......Page 32
14 Bibliography....Page 33
.Appendix..........Page 35
1 - The Preface
To get a better insight in all the different aspects involved in Corporate Strategy, we have been working on an assessment case about Sun Life Financial.
English: The Sun Life Financial Inc. Canadian head...
Sun Life Building, Montreal, QC, Canada
English: The Sun Life Financial Canadian headquart...The Chinese insurance market has been thoroughly investigated by our team-members, all students International Business and Management at the Limburg Business School in Sittard, to manage the problems involved in entering a foreign market.
An all covering report, mentioning the entire procedure of entering strategies is the result of our research.
2 - The Summary
Entering a country successfully is not solely based on the strength and power of the organization. It depends mainly on the demographic situation of the to enter country. To get a better insight in all the features involved when entering a country we did research on the Chinese insurance market. Sun Life Financial, a Canadian insurance company, was looking for the best way to enter the Chinese market. To reflect the considerations of the Board of Directors, of Sun Life Financial, we have developed a complete entry strategy process.
During our investigation of the market...