Supermarkets In India: Is India Ready to Open Its Golden Retail Gate for the World? A Case Study
Supermarkets in India: Is India ready to open its golden retail gate for the world?
A case study
By Akhil Gupta
Dissertation submitted in Partial Fulfillment of the Postgraduate Course, Master of Business Administration (Full Time) at the University of Northampton
September 2006
Abstract
This dissertation is being presented as a part of the Post Graduate degree, Master of Business Administration, at the University of Northampton.
The Indian consumer is changing rapidly. The average consumer today is richer, younger and more aspirational in his/her needs than ever before. Consumers now value convenience and choice at par with getting value for their hard-earned money. A range of modern retailers are attempting to serve the needs of the `new' Indian consumer. The last few years have witnessed an explosion of organised retail formats like supermarkets and hypermarkets in an otherwise fragmented Indian retail market.
To tap this growth opportunity, Indian retail organisations need to be prepared for a quick scale up across dimensions of people, processes and technology in addition to identifying the right formats and value proposition for the Indian consumer.
With this backdrop, this dissertation is aimed to gain a better insight into the retail sector of India. The objective was to meet CEOs and other employees of six major and a few small retail organisations in India to get their perspective on the readiness of Indian retailers across these dimensions. This dissertation is a synthesis of the findings from this study conducted over the last four months.
The literature review discussed in the dissertation attempts to find the suitability of India for the retail boom. The research was conducted in a qualitative manner using semi-structured telephonic interviews and email along with a personal visit. Where possible, a quantitative questionnaire was also introduced to evaluate certain requirements that the supermarkets...
More Case Studies
essays:
A case study on business ethics performed by Triodos Bank. -Ethical banking-
... the retail market from private customers and provides loans to small and medium size enterprises which add social, environmental and cultural value. Customers ...
Business ethics for National Semiconductors Case
... plan that requires too many radical changes in the face of business. Also, there is no way that an industry wide standard ... Ethics in Business From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders ...
Marketing strategy of Samsung mobile phone.
... needs of customers as identified through market research. Businesses need to regularly develop new products and markets for future growth. A useful way of looking at growth opportunities is the Ansoff Growth Matrix ...
International business on internet
... improvement market. The fragmented Australian hardware industry provides Bunnings with significant growth opportunities. In addition, today's retail and trade customer has become more sophisticated, and is demanding a higher level of service, value for money and ...
HealthSouth: A Case Study of Business Ethics
... business ethics and Richard M. Scrushy is a dramatic example for allegation of bribery, which is, of course, ethically wrong. Scrushy surrounded himself with an empire that consisted of possessions most people can only dream of, but never have the opportunity ...
Strategic marketing Management of Dell - Analysing Harvard Business School case "Dell - The New Horizon"
... out of business, that will effect Dell's fast inventory supplies and in turn its efficiency. Dell's R&D budget is the lowest in the industry, and that in turns would prevent Dell from introducing innovative products. C. Opportunities Sales ...
GLOBAL MARKETING- entry of DHL in INDIA
... the growth of busi-ness and the consequent growth in shipment volume, the rate of growth of people ...
Marketing Analysis of Costa Cafee in the UK.
... shop market is a retail market, which is mean that the buyer cannot negotiate prices proposed by coffee shops (like in a Business-to-Business market) and its power does not really exist. Power of suppliers ...