Sport Obermeyer is a high-end fashion skiwear design and merchandising company
headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a
dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The
company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport
Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants,
turtlenecks, and accessories. These products are sold throughout U.S. department stores
in urban areas and ski shops. With increasing demands and rising competition, Sport
Obermeyer needs to have and edge on the market. Starting in 1985 with a joint venture in
Hong Kong called Obersport, the company began to increase productivity to meet their new
demands. Recently, a number of contractual ventures were added and a new complex in Lo
Village Guangdong China have enhance production but increase the level of difficulty on
the planning and production stages.
The Sport Obermeyer case describes the forecasting,
planning and production processes of a global skiwear supply channel. The case provides
an in-depth description of the planning and production processes Sport Obermeyer and its
supply channel partners undergo each year to develop and deliver Obermeyer's product
line. The case will emphasis on the nature of the information that flows among the
members of the supply chain and the timing of key decisions and events in order to have a
successful inventory line.
Sport Obermeyer, was founded in 1947 by Klaus Obermeyer. Klaus Obermeyer, a German
immigrant began teaching at the Aspen Ski School in 1947. During his time teaching, he
observed his students being unprotected by impractical clothing during frigid weather.
The clothing worn by his students were less stylish and provided little shielding than
clothes made in his native Germany. These experiences led Klaus to introduce a variety...