MARKETING MANAGEMENT
PROJECT
ON
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MARKETING MANAGEMENT
MARUTI SUZUKI SWIFT
CONTENTS
INTRODUCTION
HISTORY
OTHER PRODUCTS OF MARUTI SUZUKI
BIT ABOUT MARUTI UDYOG LTD.
4P's OF MARUTI SUZUKI SWIFT
PRODUCT
PRICE
PROMOTION
PLACE
SWOT ANALYSIS OF MARUTI SUZUKI SWIFT
STRENGTH
WEAKNESSES
OPPURTUNITIES
THREATS
PRODUCT LIFE CYCLE
FORECASTING
Maruti Udyog Limited
Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.
The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7.
In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and D hub for Asia.
English: A Maruti Suzuki Swift VXi 2009 model.
The old logo of Maruti Suzuki India Limited. Later...
English: Maruti OmniIt has introduced upgraded versions of WagonR, Zen and Esteem, completely designed and styled in-house. Maruti's contribution as the engine of growth of the Indian auto industry, indeed its impact on the lifestyle and psyche of an entire generation of Indian middle class, is widely acknowledged. Its emotional connect with the customer continues
Maruti tops customer satisfaction again for sixth year in a row according to the J.D. Power Asia Pacific 2005 India Customer Satisfaction Index (CSI) Study. The company has also ranked highest in India Sales Satisfaction Study.
The company's quality systems and practices have been rated as a "benchmark for the automotive industry world-wide" by A V Belgium, global auditors for International Organisation for Standardisation. In keeping with its leadership position, Maruti supports safe driving and traffic management...