Table of Content
1. Executive Summary
2. Introduction
3. SWOT analysis
Strength
Weaknesses
Opportunities
Threats
4. Summary and recommendations
Executive Summary
"Girl Scouts of America is the world's largest organization dedicated to helping all girls everywhere build character and gain skills for success in the real world. In an accepting and nurturing environment, and in partnership with committed adult volunteers, girls develop strong values, leadership skills, social conscience, and conviction about their own potential and self-worth that will serve them all their lives" by these worlds the girl scouts of America described themselves on their website but as the social life is changing rapidly in the united states their mission is getting harder to keep the same memberships or to increase the number of members. A swot analysis will be present through this case trying to find the strength and the weakness and the opportunities available for the girl scouts of America in order to move forward.
Swot analysis
A mound of Girl Scout cookies. This mound contains...
Girl Scout Thin Mint cookiesIntroduction
Founded in 1912 by Juliette Gordon Low in savannah Georgia the girl scouts of America, her dream was to create and organization that would bring girls out of their home environments to serve in their communities. The many activities of GSA focused on young girls developing into wives and mothers. Membership has grown from 18 members in Savannah, Georgia, to 20,000 in 1929 and reached the 3.9 million in 1969 and nearly four million members now throughout the United States, including Puerto Rico and the Virgin Islands, and in more than 80 countries through USA Girl Scouts Overseas.
The aim of the Girl Scouts is that girls will develop to their full potential by:
Fostering girls' feelings of self-acceptance and unique self-worth by;
Promoting girls' perception of themselves as competent, responsible, and open to new experiences and challenges.
Offering girls opportunities...