SWOT and PESTE Analysis for Bottled Water

Essay by elitebluesUniversity, Master's April 2004

download word file, 5 pages 4.2

SWOT and PESTE Analysis for Bottled Water.

To develop an appropriate marketing strategy would involve creating a link between the external environment and the key internal factors of bottled water. This dissertation from www.coursework.info

SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into bottled water companies current and future positions need to completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats.cocf cfr secfcfw orcf cfk incf focf cf.


River Rock produce water which sold as part of coca cola. Coca cola are probably the most popular company which produce soft drink. Due to this I would consider river rock as a large established business, mainly because of its connections with coca cola. A water company such as river rock would now be getting good trade, as coca cola are a world wide organisation, companies such as river rock will benefit from having the backing of an established name like coca cola.

This is a good foothold for earning a Good reputation, this is vital, and companies having a good reputation should have better custom. As part of coca cola, river rock would be renound for a reliable and efficient service as coca cola have been around since 1886, in this time selling soft drinks coca cola would have gained many different experiences in selling their product, they would also know what way to sell their product so that the best results are obtained. A wide portfolio of products with various flavours gives more of a choice, the consumer feels in control and not restricted in the flavour they wish to choose. Healthy drinking water is a lot healthier...