SWOTT Analysis for ABC.dotcom

Essay by mspireUniversity, Bachelor'sA, November 2008

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Information is everywhere. The important perspectives, feedback, and insight of your customers and employees are scattered throughout your organization. So when it's up to you to collect and organize the data so that your team can make better decisions, where do you start? ABC.dotcom Survey is here to help small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 2008, the goal of ABC.dotcom is to champion the needs of small organizations and provide them with an easy and affordable way to build successful, lasting customer relationships. We are an email marketing and online survey company that creates professional looking email newsletters while providing software to companies to conduct research online.

The culture can contribute to or detract from the success of your organization. Senior management usually has a vision of the type of culture needed to compete successfully in the competitive landscape. This vision will differ from organization to organization, and different visions can be successful in different organizations.

However, there are certain cultural elements that will be detrimental to the success of any organization if they exist -- disrespectful treatment of employees, lack of teamwork, and poor planning, to name a few. A corporate culture survey is a way to take the pulse of an organization's culture. It is especially necessary to measure this when there is a suspicion that the culture is out of sync with management's desired culture, when management has determined that the culture must be changed to ensure the success of the enterprise, when there has been a leadership change at the top level of the organization (or when such a change is being contemplated). Is your culture healthy and does it mirror management's vision of how the organization should function? We can find out for you.

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