Table of Contents
COMPANY HISTORY AND ORGANIZATION 2
THE SITUATION 2
GOAL-SETTING THEORY 3
THE ISSUE 3
Works Cited 6
COMPANY HISTORY AND ORGANIZATION
"Since 1852, Wells Fargo & Company has played an extraordinary role in the financial history and development of America. Honest, dependable, hardworking Wells Fargo team members were at the heart of community-building initiatives across the American West. Their values, individual efforts and team spirit firmly established the company's legendary reputation for service to customers. They built communications, transportation and financial networks that allowed money -- especially gold, financial payments and investments -- to flow across America and around the world. Their work is vividly and colorfully symbolized to this day through our living brand, the Wells Fargo stagecoach. Today, the leadership and heritage of the original Wells Fargo can be found in its modern counterpart. The Wells Fargo family of companies is an industry leader in providing diversified financial services to meet the needs of consumers, small businesses, farmers and ranchers, middle market and large corporations, real estate developers and local governments.
As of December 2003, together we have $388 billion in assets and have more than 23 million customer households and more than 5,900 stores providing our products and services across North America. Wells Fargo is the nation's fifth-largest financial services holding company, the nation's leading mortgage company, and one of the nation's premier consumer finance companies." (Wells Fargo)1
Looking at the paragraphs above, one can conclude that the strength of Well Fargo's success comes from its employees. And Wells Fargo has been quick to recognize this; look at the following statement found in its team member handbook: "People as a Competitive Advantage (PACA) refers to both a corporate strategy and a way of doing business. We know that it's not...