Running Head: THOERY OF REASON ACTION AND DRINKING 1
THOERY OF PLANNED BEHAVIOR AND BINGE DRINKING 11
May 21, 2013
Psych 350, 002
Rossi A. Hassad, Phd, MPH
Binge drinking amongst undergraduate students is a problem that is very relevant in a college setting. I leads to negative outcomes such as unprotected sex, poor academic performances, driving under the influence and even death. Binge drinking in Greek sororities is greater than non-Greek undergraduate students. Since Greeks have different parties throughout the year, binge drink happens more frequently. The theory of planned behavior is used to see the perception of the individual toward the action that is seen as a health risk. We get a better understanding as to why they engaging in certain activities. Whether is because that have low self- control, they don't perceive it as dangerous, or whether it is a social norm.
Keywords: binge drink, sororities, danger, health, theory of planned behavior, perception
Theory of Planned Behavior and Binge Drinking among Sorority Members
Binge drinking is a huge factor among college students, especially those within the Greek life.
Greek-affiliated sororities are more at risk to having its member binge drink due to its social norms, which can lead to negative consequences like poor academic performances, sexual assault and even death (Huchting, Lac, & LaBrie, 2008). Studies have showed that 23.2% of the general population of female are binge drinkers and 15.5% are frequent binge drinkers as opposed to those in a sorority who are 35.5% to 20.3% respectively (Huchting et al., 2008). Statistcal data suggests that attitudes toward drinking, subjective norms, and perceived behavioral control are all significant and positively correlated. In other words, as attitude towards drinking increases, so does the subjective norms and the perception of a lack of behavioral control (Huchting...