Google is now the world's most powerful website, and if it goes public
this year, its young founders, Larry Page and Sergey Brin, will become
extremely rich. Their five-year-old company has already cracked its
biggest problem, which is how to make pots of money from selling
advertising space without carrying any banner ads. And while there are
other places to search the web, most websites are now dependent on
Google for a large proportion of their new visitors. The question that
drives all but a few commercial webmasters today is: "How do I change
my site to make it appear on the first page when someone searches
Google?"
What is even more impressive is that Google has achieved its supremacy
by word of mouth: by delivering what users want. That has helped it
retain users' confidence while doing things that might have raised
concerns about invasion of privacy elsewhere. For example, Google
almost certainly knows more about you than you would tell your mother.
Did you ever search for information about Aids, cancer, mental
illnesses or bomb-making equipment? Google knows, because it has put a
unique reference number in a permanent cookie on your hard drive
(which doesn't expire until 2038). It also knows your internet (IP)
address.
Google's privacy policy says that it "notes and saves information such
as time of day, browser type, browser language, and IP address with
each query. That information is used to verify our records and to
provide more relevant services to users. For example, Google may use
your IP address or browser language to determine which language to use
when showing search results or advertisements." (See
www.google.com/privacy.html).
If you add the Google Toolbar to your Windows browser, then it can
send Google information about the pages you view, and Google can
update the...
Excellent!
The best essay I've read on this site so far. In fact, a great essay in general. Very informative, very helpful. Should be required reading for anyone who searches the web. So much useful info.
Great work.
I'd give this an A.
Only small, small, change: first paragraph change proportion to either portion or percent.
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