Table of contents
1. Background of Tinies
2. Major and minor problems
3. Environment
4. SWOT Analysis
5. Political economic social and technological issues
6. Suggested solutions
Major/minor problems
National nanny shortage
Dissatisfied franchisee's
Poor cash flow
Re-location
Lack of communication skills
Environment
Location
Industry going through a transition
20 outlets around Britain
Company Background
1. Set up 25 years ago
2. UK'S leading chain in childcare
3. Over 20 branches
Strengths
1. Reliable franchise name important to parents
2. International recognition in New Zealand
3. Receive 10% of franchise profits
4. In Association with Daycare Trust
Weakness's
1. No terms and conditions for franchise
2. Companies financial power
3. Overall shortage of nannies
Opportunities
1. Easy franchise expansion
2. High Street Drop off for distant future
3. Recognised brand name gives opportunity to expand into other areas in the baby market segment
Threats
1. Increased childcare facilities in the workplace
2. Threats of a tarnished name
3. Threat of competition from similar companies
Political
1. Rules and regulations for childcare
E.G The Childrens Act Inspection
2. Health and Safety.
3. Employment - wages etc.
Economic
1.67% of Woman Working in the workplace
2. Parents have more disposable income
Social
1. More socially acceptable for Women to work outside the home.
Society is faster paced nowadays.
Technological
1. Website is a vital source of information for potential customers
2. Practically all business done using e-commerce
Suggested Solutions
1. Concentrate on core business till cash flow is sorted out
2.Web cam offer to customers
3.Offer high incentives to encourage more nannies to work for them.
4.Set up in Companies
Tinies Childcare Case study
- try to improve yout level of speech
- you need to stay closer to your general statements..
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