Tobacco Advertising in Today's Society

Essay by schenk83College, UndergraduateA-, October 2007

download word file, 12 pages 5.0


Tobacco Advertising in Today's Society


Table of Contents�

iExecutive Summary �

1Introduction �

2Tobacco Advertising throughout the Years �

2Reforming the Target Market �

4Current Marketing Tactics �

7Anti-tobacco Advertisements �

9Freedom of Speech �

10Conclusion �




Executive Summary

The practice of marketing tobacco products has been a sensitive issue for many years and is yet to be resolved. Many changes have been made since the boom of advertising began in the early 1900's. Through means of television, radio, print, and promotional offers, the industry has adapted their marketing techniques to conform to the different mediums.

Throughout this paper I will explain the three different stages of tobacco advertisements: the reform of the target market, the current techniques used by the tobacco industry, and finally the new wave of anti-tobacco advertising. In addition, I will discuss how the First Amendment plays a part in the marketing issues and share my personal thoughts.



The marketing of tobacco products has been a controversial issue for many years and is still being disputed in today's society. Over the past several years the issue of advertising tobacco products has made its way into the forefront of news media. There is an ongoing controversy of whether the tobacco industry should be covered under the first amendment, dealing with the freedom of speech, or if the government should overlook this amendment to prevent tobacco advertisements from reaching the publics eyes. This is an issue that has caught the interest of the public, and more so consumed an enormous amount of time and money going through various legal proceedings.

Within the past few years, the tobacco industry has paid out millions of dollars to individual states for the purpose of creating anti-tobacco ads. Worldwide, there...