Trevino & Nelson Ethical Decision Making (T&N EDM) Model
1. Gather the Facts.
Safety doesn't sale - Trunk space is what sales
Standard guidelines for the automotive community were in place
3 teenage girls died
Pinto fuel tank had a known issue
Product on the market 2 years
Cost of replacement gas tank $11
Cost of human life $2000
Received reports that Pinto was exploding (multiple cases)
2. Define the Ethical Issues (I) in moral terms (e.g., Is X action morally right, given Y?).
Is it morally right to continue selling the defective car that has a chance to cause harm to a human life without recalling given that you know the solution & cost associated?
3. Identify the affected Parties.
Recall Coordinator - Decision Maker
Ford Motor Co.
Employees of the company
Regulators - NTHSA
Competitors (specifically, Japanese and German)
4. Identify the Consequences. State: (a) the consequentialist principle (CP) used to assess the actions of the decision maker (e.g., egoism, utilitarianism); (b) the standard implicit in this principle (e.g., action in my long-term self-interest); (c) the key potential consequences for each of the affected parties; (d) the extent to which each consequence undermines (U) or supports (S) the issue based on the CP selected.
Utilitarianism - "greatest balance b/w good & bad"
Iacocca & Ford Co.
Increase (short-term)/Decrease Rev. (long-term)
Increase PR issues
5. Identify the Obligations. State: (a) the deontological principle (DP) used to assess the actions of the decision maker (e.g., Kant's ethics, prima facie); (b) the standard implicit in this principle (e.g. categorical imperative - Could the action be willed into universal law?); (c) the key obligations of the decision maker for each of the affected parties; (d) the extent to...