Triumph Motorcycles

Essay by wainilam, University, Master's, B, July 2008

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Triumph Motorcycles is an English motorcycle manufacturer, originally called Triumph Engineering Co Ltd and based in Coventry. The company now in Hinckley took over the name rights after the collapse of the company in 1980s.

Siegfried Bettmann, aged 19 in 1883, founded his own company. His original products were bicycles. And he also distributed sewing machines imported from Germany. In 1898, Triumph decided to extend its own production to include motorcycles and by 1902, the company had produced its first motorcycles – a bicycle fitted with an engine.

During its first few years, Triumph based its designs on those of other manufacturers. In 1904, Triumph began building motorcycles based on its own designs. In the following years, Triumph developed various styles of products. And its’ empire of motorcycles is growing in a rapidly rate.

But between 1973 and 1983, the company had hard times keeping it’s head above the water. Nothing could help the financial struggle of Triumph. Triumph was fighting against the high tech designs that companies like Honda were making. Triumph went into liquidation in 1983 after which it was bought by John Bloor.

In 1990, John Bloor opens a state-of-the-art plant in Hinckley and unveils new Triumph Models. It took 8 years to develop a range of 6 roadsters which could use many of the same components and had same styling features.

The base model to all roadster was the trident model with a three cylinder 750cc or 885cc engine. The bikes used a strong frame with Japanese brakes and suspensions. The Trophy 1200 and Daytona 1000 were launched and a great success.

In 1664 Triumph launched a new Thunderbird model with a stylish retro look at was also based on the 885cc triple engine. The old stylish look was a great success worldwide.

In 1995, Triumph...