One of the most important characteristics that a successful company must posses is the ability to offer their customers certain conveniences. Each organization must have divisions of labor that focus on one or more specialties. In the marketing world we find divisions that must have special functions. Marketing is part of a logistics system that is developed by focusing on customer satisfaction and convenience of products.
In today's market competition, the availability of products is essential for customer retention. Imagine yourself visiting a store where you are unable to find the products you're searching for. Throughout decades the way we shop has changed dramatically. The main reason for this is convenience. This case analysis will give a broad overview of the marketing tactics that Tupperware Inc. has used throughout the past few decades. I will emphasize the importance of managing channels of distribution, the targeted market, the development of merchandize, and the unique sales method used by Tupperware Inc.
that has helped them with their success.
2. Channels of Distribution - - Inside Tupperware
One of the most important marketing aspects that a successful company must posses is the convenience that they offer their customer. Each organization must have divisions of labor that focus on one or more specialties. In the marketing world we often find divisions that have special functions in order to complete the marketing cycle. Although there are many functions involved in the division of marketing, this case study will focus on the unique channels of distribution that Tupperware Inc. utilizes to make their products convenient for the targeted customers. The traditional way for Tupperware Inc. to market their products was to have an intermediary to make them available to customers. Tupperware Inc. decided to implement a unique approach that outsourced their sales personnel...