TYLER PET FOODS Market Factors: Political: In this case, pet foods should not involve with political market factor Legal: In this case of Tyler Pet Foods, It should not relate with legal factor.
Economic: Tyler Pet Foods cost of production, freight and packaging was $6.37 per case, $400,000 to $600,000 for exclusive slotting fees paid to supermarketÃÂáÃÂæs freezer space. They also suggest the premium price, so I donÃÂáÃÂæt think they are not belonging to economic market factor.
Technology: In the case, it doesnÃÂáÃÂæt mention technology factors how helps Tyler Pet Foods but that should help to increase the market. The equipment or technology may help Tyler Pet Foods product packing, and the machinery equipment that help to keep it longer.
Social: Tyler Pet Foods have the social market factors because has 53 million dogs, steadily growing and owner invest their animal companions with human qualities.
Cultural: In the case, I donÃÂáÃÂæt think Tyler Pet Foods was involved to cultural factors because dog foods separated into canned, dry semimoist and snack type.
Cultural factors will not affect not to buy at least one of the categories.
International: A Tyler pet food is a major distributor of dog food in the United States. Mostly they are domestic, not international market.
Target Market Factors: Demographic Profile: target market of married couples and singles between the ages of 21 and 50 years of age with an income greater than $25,000. They would spend money on premium product for a family member. Purpose to try to entry in the Boston, Massachusetts, and metropolitan area. I recommend them to target on the whole United States, not only east coast.
Behavior Profile: VALS: The lifestyle is based on achievers and fulfilleds. They are above average consumers of a new product and prime target of products. Their interest will be average TV watcher,