Essay by EssaySwap ContributorUniversity, Master's February 2008

download word file, 14 pages 3.0

Address and Phone Number 1-888-WED-PHOTO http://www.wardsweddingphotos.com E-mail: Prepared: 4/30/01 Copy 1 Contact: Jesse Ward, Manager ►Ward's Event Photography◄ This business plan is the property of WEP and contains proprietary information. This document cannot be reproduced, copied, or otherwise shared without the written consent of WEP.


0.0 Table of Contents 0.0: Table of Contents 1.0: Executive Summary 2.0: Company Overview Market Opportunity Explanation Legal Form of the Business Company Location History Growth and Financial Objectives Manager Information 3.0: Market Analysis Summary Analysis of the Industry Target Market/Customer Profile Competition 4.0: Service Offering Summary Uniqueness Description Competitive Comparison 5.0: Marketing Plan Customer creation and retention Pricing Positioning Delivery Promotion 6.0: Financial Plan and Analysis 7.0: Cost Assumptions 1.0 2.

Ward's Event Photography Business Plan Executive Summary Ward's Event Photography (WEP) is a small business that provides photography services (with a focus on weddings) to clients looking for high quality, fair price, and great service.

WEP is organized as a sole proprietorship, with Jesse Ward as the owner and sole employee. He does all the photography for the events as well as taking reservations, purchasing equipment, and doing the business' books.

Jesse Ward will be contributing his own capital to the business for start-up costs, and has secured financing from several other sources, but will still need $10,000 in start-up costs.

This business will be run from Howard, Colorado.

To start, WEP's marketing plan will focus on advertising in local areas like Salida, Cañon City, Buena Vista, and Leadville. The advertising will emphasize WEP's lower price, its quality, and its high value to people who need event photography done, such as wedding planners and birthday party organizers.

There are several competitors in the local area WEP will target, but these competitors, being better established and having retail locations, will charge more...