Using Perceptual Maps in Marketing Simulation: Thorr Motorcycles - MKT / 421 - UOP
- Date: August 24, 2006
- Level: University, Master's
- Grade: A+
- Length: 4 pages (897 words)
- Essay rating:
- Keywords:
objective, perceptual map, billion dollar company, proper parameters, motorcycles, simulation, ...launch, continuous growth, parameter values, brand image, dealer software, clothing products, reposition, offer services, decisions made, marketing plan, software packages, new product
Hide extra keywords
Subject > Businesss Research Papers > Case Studies
THORR Motorcycles is a billion dollar company that manufactures motorcycles and also sells clothing products and other consumer items. They sell more than 200,000 units per year and shows continuous growth. They offer services including rider training, motorcycle rentals, dealer training and dealer software packages. The company is known for their high brand image in the market. The purpose of this simulation was to focus on three main objectives. The first objective was to choose the proper parameters and construct a perceptual map. The second objective was to create a marketing plan with a budget of $13 Million determining whether to reposition the company or to launch a new product. The last objective was to determine the parameter values for ...
... likely will not be in a great financial position, and the financing will assist them. The price for the motorcycle had to increase since the style changed. The higher image is in a more of a demand, but the cost may be too high for the younger customers, but again, with the proper financing they will be able to receive the help for the purchase.
The simulation was a great learning lesson in dealing with the perceptual maps and determining the company's position. There were choices throughout the simulation which showed where the company would end up depending on the choice made. In this simulation, I choose not to directly launch the new product, but to
essay continues for another 100 words
11 January, 2010 23:23:22
The maib focus of this simulation is to allow students to apply information and construct a perceptual map that can be then used to develop an effective marketing plan for Thorr Motorcycles that will assist them in regaining their sales and position in the market. The simulation was broke down into three separate phases, and each will be discussed in detail in this paper.
Phase One: Where is thunder
25 August, 2009 11:40:59
There has been a good analysis of the subject.
