Project about "Vestas"
What strategies should Vestas use in order to stay the market leader in the future?
Class 5x (Group 2)
Satinder Kaur Pancia
Table of contents
This project is about marketing challenges of Vestas. There are many new competitors on the market and Vestas is losing its market share. To find a solution to keep up with the changing market conditions we have used analyses, methods and models to give our professional opinions and suggestions for improvements in the company.
Many internal and external analyses were used.
Methods, analysis and theories used in the project are as follow:
Porter's five forces
Supply chain analysis
Analysis of competitors and benchmarking
As the wind power is politically discussed we can see it as an opportunity in big countries and unions as USA and EU .National incentive programs are a good opportunity for Vestas. They are large-scale contracts what could really help the company. In many countries there is a social trend for ecological energy and this could be used to influence governments politically to be economically friendly. Vestas could concentrate on countries that are unable to meet the ecological energy production limits, which could be possible customers in the...