Vestel Organization Structure Analysis

Essay by ozgurmadranUniversity, Master'sA, October 2010

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VESTEL ORGANIZATION STRUCTURE ANALYSIS

TABLE OF CONTENTS

1. INTRODUCTION………………………………………………………………………...4

1.1. Purpose…………………………………………………………………………..4

1.2. Methodology…………………………………………………………………..…4

2. LITERATURE REVIEW ON THE TOPIC…………………………………………….5

3. BRIEF INFORMATION ABOUT THE INDUSTRY AND THE ORGANIZATION…………………………………………………………………………...6

3.1. EXTERNAL ENVIRONMENT OF VESTEL COMPUTER………………...6

3.2. STAKEHOLDERS OF VESTEL COMPUTER………………………………9

3.3. ENVIRONMENTAL UNCERTAINTY……………………………………….9

4. ANALYTICAL STUDY OF THE ORGANIZATION………………………………..10

4.1. SWOT ANALYSIS…………………………………………………………….10

4.1.1 Strengths………………………………………………………………10

4.1.2. Weaknesses…………………………………………………………...11

4.1.3. Opportunities…………………………………………………………12

4.1.4. Threats……………………………………………….………………..13

4.2. ORGANIZATIONAL STRUCTURE………………………………………...14

4.3. INFORMATION LINKAGES………………………………………………...16

4.4. PRODUCTION TECHNOLOGIES APPLIED……………………………...18

4.5. GOALS AND STRATEGIES…………………………………………………19

4.5.1. Strategies of Vestel…………………………………………………..19

4.5.2. Goals …………………………………………………………………19

4.6. ORGANIZATION LIFECYCLE……………………………………………..21

4.7. PROCESSES…………………………………………………………………...22

4.7.1. DECISION-MAKING PROCESS…………………………………..22

4.7.2. HUMAN RESOURCES PROCESS………………………………...24

4.7.2.1. Vestel's Competence-Based Recruitment and Placement System……………………………………………………………….24

4.7.2.2. Targeted Expansion System ………………………………25

4.7.2.3. Compensation System…………………………………..….25

4.7.2.4. Potential Detection Systems………………………………..25

4.7.2.5. Career Planning / Development System…………………..25

4.7.2.6. Training……………………………………………………..26

4.7.2.7. Recognition and Appreciation System……………………26

5. EVALUATIVE REMARKS…………………………………………………………….26

6. CONCLUSION……………………………………………………………………...…...27

7. RECOMMENDATIONS………………………………………………………………...27

8. REFERENCES…………………………………………………………………………...28

1. INTRODUCTION

1.1. Purpose

In this paper, it is aimed to examine business processes and factors that effect th eway of businesses both theoreticaly and from the real cases of a specific firm suitable for those analysis.

Business life becomin more hard to compete every day. Analyzing a successful company will help to understand the hints of success in real business life. Thus, a realistic case analysis about a reputable firm Vestel Computer in a challenging industry of computer systems manufacturing. In summary, the main aim in this paper is bring theoretical information to realistic ans sensible knowledge by those analysis.

1.2. Methodology

This paper starts with literature review of the subject in order to give brief information about studies made so far in this area. It is beneficial to have basic knowledge about the issue and build the information on this basis.

Then, paper continues with giving brief information about the characteristics of the industry and the company analyzed in this study. Dominant charactersitics...