Introduction:
Viet Tien has done well so far in establishing a strong presence in the Viet Nam's men shirt market. Strong competitor have been catching up and it is necessary for Viet Tien to re-evaluate its current strategies and plans on how to keep ahead in the race.
1) SWOT Analysis of Viet Tien Company:
Strengths High skills and productivity: Viet Tien has a contingent workforce who had been trained and worked for a long time. Broad network of agents: more then 400 agents and shops and supermarket chains Low labour cost. Viet Tien had received much support from the corporation. Because Viet Tien is is a company within the state-owned Vietnam National Textile And Apparel Group Larger size: Viet Tien has flexbile size for different type people from size 32 to 48. | Weaknesses Marketing policies poor: lack of marketing strategies and supporting activities. Inflexible price polices: there is not much promotion in product's price. Materials of garment were imported so that make price of products higher. Product and pattern are not designable. Very less design style. |
Opportunities Viet Nam is a developing economy so that easily to expand the business. High possibility to increase sales and boost profit margins as Viet Tien's shirt is a high margin product More local suppliers of fabrics and accessories. Viet Tien shirt - increasing demand for beautiful clothes-a young category should apply. High GDP growth correlate with higher income and spending power | Threats Competitors' aggressive growth strategies.In garment market, Viet tien's shirt is growing very fast and holding market share Vietnam economic likely to affect local economy & growth potential. More economical brands trying to cater for lower market segments. The price of men shirt may low down. Potential competitors - local manufacturers and new players entering Vietnam post WTO -... |
English: Ninh Kieu, Can Tho, Viet Nam
Ban do Viet Nam
Figure 1