volunteering tourism

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Assignment Title:

Executive summary

Volunteer tourism has been developed rapidly abroad and aroused widespread concern as a n

ewly emerging tourism activity. Currently, though volunteer tourism activity begans to develop at

home, there still remains blank in the theory. The paper clears up and induces lots of foreign liter

atures after reading them, analyses four aspects of volunteer tourism deeply as follows: the con

cept and connotation of volunteer tourism, behavior characteristics of volunteer tourists, impact

s of volunteer tourism and volunteer tourism organizations, hopes to promote the theoretical de

velopment of domestic volunteer tourism.

Table of Content

1.0 Introduction

Public welfare tourism is an emerging form of tourism the foreign public welfare tourism is

constantly developing. Currently, experts and scholars in many regions of the world are

beginning to dabble in this area. The public welfare Tourism is a local community can have a

direct economic value and social benefits, and tourists have long-term positive impact forms of

tourism, the public welfare tourism is a responsible forms of tourism on the local social and

natural environment. All social life is the reaction of the mainstream era, the tourism industry is

no exception (Lewis & Burton, 2002). Tourism development will slowly form by mass tourism

personalized forms of tourism, unsustainable tourism to sustainable tourism, travel from

sightseeing to experience-based tourism, from egoism travel thinking to natural and altruistic

travel ideas, from the tourism development process, public tours must be a high-end form of

tourism development. We would conduct both literature review using relevant theoretical

concepts to analyze such new industry and develop a comprehensive IMC plan for the

establishment and future growth of our company in such industry.

2.0 Literature Review

The volunteering tourism organizations are initially designed and committed to attracting local

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residents as volunteers to help...