Wal-Mart � PAGE \* MERGEFORMAT �1�
Table of Contents
31.0 Executive Summary �
52.0 Situational Analysis �
52.1 Company History and Background �
62.2 Wal-Mart Performance �
73.0 Market Analysis �
94.0 Competitive Situation �
104.1 Target Market �
104.1.1 Target Market Demographic Segmentation �
14.1.2 Target Market Lifestyle/ Psychological Segmentation �0
14.1.3 Target Market Geographic Segmentation Description �0
114.1.4 Target Market Behavioral Segmentation �
14.2 Market Needs �1
15.0 Strengths, Weaknesses, Opportunities and Threat (SWOT) Analysis �1
125.1 Wal-Mart SWOT Analysis �
125.1.1 Strengths �
15.1.2 Weaknesses �3
15.1.3 Opportunities �4
155.1.4 Threats �
165.2 Carrefour SWOT Analysis �
165.2.1 Strengths �
15.2.2 Weaknesses �6
175.2.3 Opportunities �
15.2.4 Threats �7
15.3 K-Mart SWOT Analysis �7
15.3.1 Strengths �7
15.3.2 Weaknesses �8
15.3.3 Opportunities �8
15.3.4 Threats �8
���5.4 Target SWOT Analysis 19
5.4.1 Strengths 19
5.4.2 Weaknesses 19
25.4.3 Opportunities �0
25.4.4 Threats �0
26.0 Marketing Objectives �0
Market Street
English: Inside the Walmart (still branded as Wal-...
A protest in Utah against Wal-Mart27.0 Marketing Strategies �1
27.1 Positioning �1
27.2 Product Strategy �1
27.3 Pricing Strategy �2
27.4 Place/ Distribution/ Location Strategy �2
27.5 Promotion Mix/ Strategies �2
28.0 Overall Marketing Strategy Budget �3
29.0 Action Steps & Timeline �4
2Works Cited �6
�Executive Summary
Wal-Mart is one of the world's largest companies in the world in terms of revenues and employee base and operates in the consumer staples industry bringing to its customers a wide variety of high quality products spanning multiple product categories at prices that are the lowest in the world. Based on a clear mission and very efficient execution backed by latest technology and advanced supply chain practices, Wal-Mart grew at a very fast pace to be a $374 billion company that touches the lives of almost every American.
The retail market can be said to be mainly dealing with the essential commodities that have a...