Wal-mart case analysis. This paper includes SWOT/TOWS analysis, PEST analysis, environemental scan and strategic analysis.

Essay by kborgUniversity, Master's April 2005

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Wal-Mart is the world's number 1 retailer, with more than 4,800 stores, including 1,475 discount stores, 1,750 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK) and 540 warehouse stores (SAM's Club).

Nearly 75% of its stores are in the US, but Wal-Mart is expanding internationally. Wal-Mart is the number 1 retail in Canada and Mexico. The company also owns nearly 38% of Japanese supermarket chain SEIYU.

Wal-Mart generated a solid performance for the fiscal year 2004 ended January 31th. Here are some important numbers:

Ø Net sales increased from 229.6 billion to 256.3 billion (+ 11.6%).

Ø Total asset increase 10.7% to 104.9 billion.

Ø When compared to fiscal year 2003, Wal-Mart stores segment experience a 9.1% increase in operating profit and a 10.9% increase in sales in fiscal year 2004

Ø Domestic expansion resulted from the addition of 139 new discount stores, Supercenters and Neighborhood markets, as well as 130 conversion and/or relocation from Discount stores to Supecenters.

Ø Internationally, Wal-Mart added 83 units net of clothings. Worldwide square footage increased approximately 46 million per square or *%.


1. Mission

Wal-Mart mission statement is:

"To give ordinary folk the chance to buy the same thing as rich people."

Sam Walton built Wal-Mart on the revolutionary philosophies of excellence on the workplace, customer service and always having the lowest price. The 3 basic beliefs of the company are:

1) Respect for the individual

2) Service to our customers

3) Strive for excellence

Wal-Mart strives to always do the right things in the right way. The company does not accept the notion that business as usual is ever appropriate, and Wal-Mart mission is to ensure that constant change remains a vital part of the...