Wal-mart casestudy

Mission

CriteriaFactsWhat does this mean?

What is our business?"«Wal-Mart is a discounted store that provides their customers with "Everyday Low Prices".

"«A survey conducted in 1985 by Discount Store News and Leo J. Shapiro Associates, proved that consumers shop at Wal-Mart for the price-sensitive categories of health and beauty aids, housewares and appliances.

"«Wal-Mart's product categories include: soft goods (apparel, linen and fabrics) accounts for 29% of sales, hard goods (hardware, housewares automobile supplies, and small appliances) constitutes 28% of sales, candy (11% of sales) sporting goods and toys (10%), health and beauty aids (9%), gifts, records, and electronics (5%), shoes (3%), pharmaceuticals (3%), and jewelry (2%)."«Wal-Mart provides consumers with "Everyday Low Prices". Our price sensitive merchandise allows our customers to get more for their dollar. Wal-Mart is conveniently open seven days a week, which is appealing in our market. Our goal is to satisfy the growing needs of our customers.

Who are our customers?

"«Wal-Mart's customers are consumers looking for price sensitive merchandise. Our stakeholders are Wal-Mart employees, shareholders, business partners and our community. "«Wal-Mart provides their customers with a wide range of merchandise at low prices.

"«Wal-Mart is capable of satisfying their customers with reliable and inexpensive merchandise. The broad range of products offered satisfies the customer's needs of discount prices and one-stop shopping.

"«Wal-Mart has expanded their distribution and store locations and has incorporated technology to provide their customers inexpensive, high quality products.

What do we do for each of them?

"«Wal-Mart provides their customers with a wide range of merchandise at low prices.

"«The broad range of products offered satisfies the customer's needs of discount prices and one-stop shopping.

"«To our customers, we offer thirty-six merchandise departments. Our price sensitive categories of health and beauty aids, housewares, and appliances appeal to our consumers."«Wal-Mart is capable of...