Wendy's Business report, Company Overview, Financial Analysis

Essay by skipper3245University, Bachelor'sA+, February 2009

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Wendy's International Inc.

Company OverviewWendy's fast-food chain is one of the most successful restaurants in its market. In 2004, Wendy's earned a revenue of $3,630 Million, and was ranked 6th in sales for chain restaurants. The company consists of 58,000 employees, and has a $62,678 sales per employee revenue. Wendy's is international in 12 countries worldwide. (2)Products and ServicesWendy's is the only fast-food chain that offers the triple classic. A single hamburger with ¾ of a pound of beef, cheese, lettuce, onions, and tomato. Other products include French fries, baked potatoes, chicken club sandwiches, chicken tenders, and the list goes on. In the UK the menus are slightly different, so they can target the customers in the surrounding area. Unlike its top competitors Wendy's does not offer breakfast, which could be a flaw in their business.

Wendy's service is like any other fast food restaurant. You come and order; five minutes later you have a whole meal in your hands.

Customers have the option to eat in, or take out. Drive-through is also available for customers who have places to go. (1)Company HistoryIn 1969 Dave Thomas opened up the first Wendy's in Columbus, Ohio. The Name "Wendy" was also his daughter's name. The menu consisted of hamburgers, chili, french fries, soft-drinks, and the frosty desert. One year later the second Wendy's was built, which had the first ever drive-through in fast-food history. Not even two months later, Dave realized that his restaurants were bringing in great profits. By 1975 there were 100 Wendy's restaurants between the United States and Canada, and had revenues of $13 million. In 1979 Wendy's opened its first European restaurant in Munich, Germany. By this time Dave Thomas was opening 1.5 restaurants per day over a 21 month period. By 1992 Wendy's has 4000 restaurants and...