What is advertising
Advertising:- The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.www.dictionary.com
Propaganda- The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.www.dictionary.com
Propagation:-The process of spreading to a larger area or greater number
Doctrine :- A principle or body of principles presented for acceptance or belief, as by a religious, political, scientific, or philosophic group
Does advertising make us buy things we do not want?
-A substantial portion of our economic system
is devoted to the fulfillment of wants and desires which go well beyond the
basic necessities of life.
-Advertising is an integral part of this activity and
one of the most visible elements of the mass distribution system.
-only source of income that commercial radio and television stations have
-two-thirds of the income for newspaper and magazine publishers. Without this the media communications industry would cease
-Philip Nelson suggests that lower the "utility value" (that is the less good the product benefits the consumer) of a product the more heavily advertised the product and the more likely it will become a repeat purchase.
-product purchaser is not the final user.
- Price elasticity increase as advertisements increase
The Future of advertising?
Advertising in Decline?
enterprises have an innate need to communicate with their publics
-The interative screen
provides you with options to accept or decline an advertiser's special offer.
2. Home shopping channels
3.WebTV When a WebTV subscriber clicks on a banner ad,
they view a...