Wizard of the Coast
Analyze the company's history, development, and growth.
Ã¯Â¿Â½60s Adventure gaming industry began
Ã¯Â¿Â½70s Introduction of "Dungeons &Dragons"
Ã¯Â¿Â½90 Wizard of the Coast was founded by Peter Adkinson
Ã¯Â¿Â½91 Peter Adkinson meets Richard Garfield
Ã¯Â¿Â½92 Release of game, "The Primal Order"
Ã¯Â¿Â½ Record sale of "Magic: The Gathering"
Ã¯Â¿Â½ The Duelist magazine was introduced
Ã¯Â¿Â½95 All game divisions are divested except for trading card games
Ã¯Â¿Â½96 The Wizard of the Coast tournament center opens at corporate headquarters
Ã¯Â¿Â½97 Biggest sellers "Dungeons & Dragons" and "Magic"
Ã¯Â¿Â½ Introduction of mainstream version of magic -"Portal"
Ã¯Â¿Â½ First Wizard Game Center opens in Seattle
Identify the company's internal strengths and weaknesses.
Ã§Â¨Â¢ards were designed by independent artists -beautiful cards and enhanced literacy
Ã§Â¨Âtmosphere at company was casual, creative and tolerated individualism
Ã§Â¨Âdkinson himself learned to understand business and his management skills
Ã§Â¨Â©ntroduction Arc System games- with character from TV
Ã§Â¨Â¢ompleted two major acquisition and had TV offers
Ã§Â¨Â¦irm hired experienced managers from established toy companies who did not fit well
Ã§Â¨Â¯nly one supplier what delivered cards
Ã¯Â¿Â½"Portal" -launching media campaign $5 million which was distributed through mass media
Ã§Â¨Âµhreat to lose atmosphere of game what decreased sales of Arc System games
Ã§Â¨Â¢ompany could not repeat tremendous success and had to learn to make profit with smaller releases
Ã§Â¨Â¢ompany had financial difficulties
Analyze the external environment.
Ã§Â¨Â©mitators of the cards
Ã¯Â¿Â½0 other games to compete with "Magic"
Ã§Â¨Â®on controlled price of cards sold by retailers
Ã§Â¨Âºidespread network market in cards industry
Ã§Â¨Â§ame was losing atmosphere by reaching mass market
Ã§Â¨Âajor competitor was Games Workshop with revenue of $100 million and other smaller competitors
Ã§Â¨Â°roblems in human resources department -someone was paid that was never hired
Ã§Â¨Â¥mployees were not ready to move into...