WOMEN ARE SEXUALLY OBJECTIFIED IN MUSIC VIDEOS AND ADVERTISEMENTS
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The biggest trend today in mass media is sexualization. Anything and everything is sexualized for shock value. Every company in the world is trying to compete against each other to gain notoriety and profit. Companies are all driven by one thing and the agencies behind these big company's and artist are all selling their brands and artist to gain notoriety and gain the biggest profit possible. It's at the cost of women being sexually objectified or self objectification.
There is a reoccurring theme is today's music videos and it is women being sexually objectified. The fewer clothes women wear in the music videos the more attention that is brought to the artist and song itself which in the end result is money made and attention brought. Money is the motive and people in the music business will do whatever it takes to make money.
Essentially the music business is exploiting women's bodies and showing them as nothing more than objects who are trying to get attention from men. Sex sells and it is at the cost of women being objectified in the video to try and sell the song. Female self objectification is becoming more popular in mass media today and many of the participants believe they are empowering themselves and are including in the feminism strength
Sexual objectification occurs in the music video "Crazy in Love" by chart topping singer Beyoncé. She has sold millions of records world wide and is a known advocate for female empowerment however her video shows another side which does not add up to her image of not bowing down to men and being an independent women. In particular her 2003 hit single crazy in love shows Beyoncé walking down the street in booty...