"IMPACT OF CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OVER STORE DEVELOPMENT" | 4 |
PRIMARY REPORT
"IMPACT OF CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OVER STORE AND PRODUCT DEVELOPMENT"
Syed Abdul Rafay (6405)
Sajjad ullah (6692)
Sajjad Hussain Solangi (6162)
Shabbir Bilal (8411)
Syed Haris Ali (7560)
Students of Iqra University, Karachi, Pakistan
Submitted To:
Syed Tehseen Jawaid
Class: Analysis Research Method
Sunday: 9:00 to 12:00pm
Table of contents
S. No | Contents | Page # |
1 | Executive Summary | 3 |
2 | Introduction | 4 |
3 | Literature Review | 6 |
4 | Theoretical Background | 6 |
5 | Empirical Studies | 7 |
6 | Research Objective, Hypotheses And Design | 10 |
7 | Sample Size | 11 |
8 | Methodology | 12 |
9 | Data Analysis | 14 |
10 | Factor Analysis | 14 |
11 | Reliability | 15 |
12 | Regression | 16 |
13 | Conclusion and recommendation | 17/18 |
14 | Reference | 19 |
15 | Appendix | 23 |
EXECUTIVE SUMMARY
The discoveries of this research can give an improved comprehension of the relationship between client fulfilment and client dedication and the principle drivers of the aforementioned two.
English: Iqra University Main Campus, Karachi, Pak...
English: Different customer loyality cards (airlin...
English: Screenshot from WebCRMThis research target was basic supply customers of four grocery stores in Karachi, an area in the southwest of the Pakistan.
The main findings of the research were:
⢠Customer fulfillment is emphatically affected by the amount of visits and the state of mind to the store;
⢠customer faithfulness is absolutely impacted by the amount of visits and the disposition to the store;
⢠customer faithfulness is absolutely influenced by fulfillment and observed esteem at the store and confide in the store;
⢠the part of distinct distinctions go betweens is unimportant.
⢠based on the amount of visits to the store and the comparing using at the store, no critical contrast was discovered between the self-report of clients and their genuine conduct.
⢠The number of visits to the store and the stake of wallet have...