In our globalized economy, ways of conducting business and communicating differ between what is acceptable or unacceptable with managers, subordinates and customers of foreign countries. The processes of succeeding internationally or growing market share in worldwide markets are all unique from one another. It is important to be aware of significant cultural features in order to avoid any miscommunication or to avoid insulting their unique culture. Working within another culture could be rather challenging and being prepared in different aspects is quite important. Before dealing with a company overseas or even preparing for an assignment overseas, it is important to educate yourself about the basic business styles, managerial way of conduct, negotiation tactics and communication behaviors appropriate to the culture being dealt with.
The process of globalization has been an important issue for the growth and development of businesses. Managers have to be prepared to change and adapt to deal with new challenges, to take full advantage of emerging global opportunities.
Therefore having an effective manager run a business overseas is a critical factor for success. (Distenfano, Lane and Maznevski, 4)
An important responsibility of a global manager is strategy planning. An effective manager must be able to think and act effectively while transforming his vision towards the global environment (Distenfano, Lane and Maznevski, 4). "Think global, act local" a very popular and effective slogan in business, means that global managers must develop a strategy that can achieve global success while it is customized to meet local demand (Morley, 37). Long before preparing the overseas project, managers should start researching, thinking and acting like a local community. The unique needs of local foreign customers are extremely important in decision making. Managers should spend an increased effort on researching the cultural differences and the particular needs of the overseas...