yahoo case analysis

Essay by hulksmashesCollege, UndergraduateB, April 2014

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Yahoo! Inc.

Keith Fleming

MGMT 4303


Yahoo is undeniably one of the top internet service providers that serve both users and business worldwide. The firm was founded in 1994 by David Filo and Jerry Yang who were attending Stanford University's PhD program. Yahoo actually started as a hobby for Filo and Yang who have now progressed into a remarkable brand that serves internet users worldwide. Yahoo has become the world's largest global online network of integrated services. Behind only Google, Yahoo is one of the leading search engines on the World Wide Web. The company also has office locations in Europe, Asia Pacific, Latin America, Canada and the United States and is currently headquartered in Sunnyvale, California.

Yahoo has six important values and ethical principles:

-excellence: They value integrity and distinction

-innovation: Seek ideas to change the world.

-customer fixation: Customers come first.

-teamwork: Open communication is efficient.

-community: positive impact on the society

-fun: Humor is said to be an important aspect of their success.

Yahoo is the most trafficked website on the more page views are served from Yahoo servers than any other company in the world. In this analysis, I will examine the success factors of Yahoo and explain why they were able to achieve some of the goals they had accomplished thus far. I will also explain some alternatives and opportunities that Yahoo may look forward to taking advantage of in the future. Yahoo is the premier digital media company. Yahoo creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo's unique combination of Science, Art, and Scale connects advertisers to the consumers who build their businesses.

Corporate Governance:

Board of Directors

Alfred Amoroso

John Hayes

Sue James...